Mercedes-Benz: global sales growth and premium segment leader in Poland
In terms of sales, 2019 was the ninth record year for Mercedes-Benz in a row – the manufacturer delivered 2,339,562 cars worldwide at that time, achieving 1.3% growth. At the same time, for the fourth time in a row, it has taken the leading position among the luxury car brands. In all three main sales markets – China, Germany and the USA – the brand has outperformed the high delivery levels of the previous year. China, the largest single Mercedes-Benz market, remained the main driver of growth, with 693,443 units, an increase of 6.2% y/y and a new annual record. Last year’s model offensive, which included more than 10 new or upgraded models in total, led to a significant increase in unit sales, especially of compact cars and SUVs, and contributed to overall sales growth.
- Last year, Mercedes-Benz delivered 2,339,562 cars with the highest annual sales volume in the company’s history (+1.3%) under difficult conditions for the automotive industry.In 2019, the Mercedes-Benz Cars division handed over 2,456,343 Mercedes-Benz and smart cars to customers – a new annual record (+0.7%)
Crossing the border for the first time 600 000 passenger cars sold from October to December 2019. Mercedes-Benz closed its best quarter in terms of sales (614,319, +3.2%)
- From 2016 Mercedes-Benz remains the number 1 luxury car brand, and last year it once again confirmed its position
- In all three main sales markets – China, Germany and the USA – the brand has managed to increase its unit sales year-on-year. As the largest of the individual markets, China remains the main driver of sales with 6.2 percent growth and a new record for the whole year.
- “For the ninth record year in a row, the strong demand for Mercedes-Benz cars is once again highlighted, even in the face of far-reaching changes in the mobility landscape. What’s more, Mercedes-Benz is still definitely number 1 in the luxury car market – which proves how valuable our brand is”, said Ola Källenius, CEO of Daimler AG and Mercedes-Benz AG.
The article is available here.