Mercedes-Benz is the strongest automotive brand in the media and eighth in the overall ranking of all brands! In this year’s, the thirteenth edition of the Top Brand 2020 ranking, he was ahead of, among others such media giants as TVN and Polsat.
The Top Brand 2020 ranking is run by the “Press” and “PRESS-SERVICE Monitoring Mediów” magazines. The materials of 500 brands from 50 industries from the press, Internet and social media published from July 1, 2019, to June 30, 2020, were analyzed.
Mercedes-Benz won the category of automotive brands. The brand was also ranked 8th in the overall ranking of all brands, beating e.g. TVN and Polsat.
“The first place for Mercedes-Benz in the Polish list of the strongest brands in 2020 is the result of a well-thought-out strategy and excellent work of communication and marketing departments of many of our companies, especially Mercedes-Benz Polska and Mercedes-Benz Manufacturing Poland,” says Ewa Łabno-Falęcka, responsible for communication brand. “I am happy because we managed to do it in the jubilee year when the brand celebrates its 120th birthday.”
More in the Mercedes-Benz Polska press release <link (in Polish)>