Mercedes-Benz is the most media-savvy premium car brand in Poland 

Mercedes-Benz took first place in the Top Brand 2022 poll in the premium automotive brand category. This is another year in a row at the top of the list. As many as 70 million pieces of content were analysed: more than 2 million press articles, 14 million online publications, and 54 million posts that appeared on public Facebook, Instagram, Twitter, and YouTube profiles between 1 July 2021 and 30 June 2022. The ranking covers 500 brands from 50 industries and is the largest study of its kind within the Polish market.

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